Our Story

About The Brand

Established in 2014, selling t-shirts out of a car trunk in Dallas, TX purpose organically guided us into the creation of Face The World Lifestyle Brand™. Oftentimes, we are tested with many trials throughout our lives, the object of Face The World is to stimulate a daily affirmation that brings us back to our “why.” We maintain our authenticity, integrity, and balance by creating a timeless experience; when one of our pieces touch your fingertips. Our goal is to create a community of champions whose lifestyle gives way to the Face The World Lifestyle Brand™ that elevates the spirit of excellence.

 

Behind The Brand

Face The World Lifestyle Brand™ designer Jon Coney was born in Los Angeles, California and raised in Dallas, Texas to live out his teenage years. After graduating high school, Jon moved back to Los Angeles, in 2016, to pursue his dream in fashion. He credits his style from his early years working at a men's suit store. Where the color wheel became a fashionation for him. Being able to mix and match different colors were the start to what you now see in his archive. The narrative of sports played a huge part of his upbringing, he saw the parallel between the lessons of life and sports and how they correlated equally. With sports as the overarching theme his goal is to share personal stories that highlights the foundation Face The World Lifestyle Brand™ stands on.